Crown Sterling Branding & Website

Crown Sterling received a full brand redesign from the ground up, starting with the logo. The previous company featured a heraldic lion, however this was very similar to their parent company and also failed to convey the cryptography space in which the brand resides. The new logo still features the lion, but also now includes both a crown and a shield.

In addition to creating three lockups of the logo to facilitate possible usages, we also created an icon version for use in smaller sizes.

Single Scroll Website

The next step was creating a a full, single scroll website with animation and parallax.

Custom Designed & Animated Icons

The site includes animations of geometric patterns. These were done as SVG files—entirely resolution independent and allowing for thin line animations without taxing broadband and browsers.

Brand Guide

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Glidewell Branding & Website

Tethos was tasked with updating the Glidewell brand and website. The project started with an exploration of all current Glidewell materials and past marketing assets and then from there, establishing a cohesive brand look, new logo and new website.

Updated Logo Design

New website design

Cohesive look across all pages

An updated brand guide

Nucleus

Nucleus is an exclusive group of Fortune 500 company executives who discuss emerging technologies, companies and investments. Nucleus is powered by POPins—a time-limited social network for corporations to gather informations and opinions from the staff level. 

Tethos was tasked with creating a new brand identity for Nucleus. The process began with a logo that incorporated the POPin "speak bubble", had a nod to the atomic display of a "nucleus" while also hinting at a "secret" or exclusive society.

Due to the exclusive nature of the brand, we chose to never include the full name—"Nucleus." Instead, stationery includes only the logo, done in a copper foil. We also created a wax seal for envelopes.

As the organization creates regular presentations of new technologies, companies and investments, we created a logo "sting" for use at the head and tail of videos. This was done using 3D software, creating a logo that assembles—again referencing the visual presentation of a nucleus.

The final opener can be seen here, with custom music and sound effects.
 

Membership to Nucleus is exclusive and nothing says this more clearly than the metal membership cards Tethos created. The cards have laser cutting, engraving, gloss ink and more—to create a metal card like no other.
 

In addition to the metal membership card, we also created business cards for Nucleus. These are "printed" on black paper using copper and black foil.