by Tethos | Apr 3, 2025 | BeyondSaaS
In this conversation, Jason Niedle speaks with Kristina Kroot, VP of Marketing at Mpathic, about the intersection of AI and marketing, the challenges women face in tech, and the innovative solutions Mpathic provides in the healthcare sector. Kristina emphasizes the...
by Tethos | Mar 31, 2025 | BeyondSaaS
In this episode of Beyond SaaS, Jason Niedle interviews Tomer Azenkot, CEO of Vee24, discussing the importance of human-centric customer experiences in e-commerce, the role of technology in enhancing these experiences, and the challenges of implementing new...
by Tethos | Mar 27, 2025 | BeyondSaaS
Jason Niedle speaks with Francis Brero, co-founder and CPO of MadKudu, about the intersection of AI and SaaS, focusing on how companies can enhance conversion rates and retention — Episode 008 of BeyondSaaS by Tethos. They discuss the evolution of MadKudu, the...
by Tethos | Mar 20, 2025 | BeyondSaaS
In this episode of Beyond SaaS, Brian Anderson, a seasoned fractional CMO, discusses the challenges faced by mid-stage tech companies, particularly during sales plateaus. He emphasizes the importance of understanding the ideal customer profile, the nuances of...
