Tethos Creative
  • Services
    • Branding
    • Creative
    • Website Design
    • Email Design
    • Marketing Writing
    • Video Production
  • Portfolio
  • Company
    • About Us
    • BeyondSaaS Podcast
    • Book a meeting with Jason Niedle
  • Contact
Select Page
AI and Marketing: The Fundamentals Still Matter | Kristina Kroot on BeyondSaaS Ep 024

AI and Marketing: The Fundamentals Still Matter | Kristina Kroot on BeyondSaaS Ep 024

by Tethos | Apr 3, 2025 | BeyondSaaS

In this conversation, Jason Niedle speaks with Kristina Kroot, VP of Marketing at Mpathic, about the intersection of AI and marketing, the challenges women face in tech, and the innovative solutions Mpathic provides in the healthcare sector. Kristina emphasizes the...
Serial Entrepreneur Tells All on How to Grow in Tech| Anu Shukla on BeyondSaaS Ep 022

Serial Entrepreneur Tells All on How to Grow in Tech| Anu Shukla on BeyondSaaS Ep 022

by Tethos | Apr 3, 2025 | BeyondSaaS

In this episode, Jason Niedle interviews Anu Shukla, co-founder and executive chair of Botco AI. They discuss the importance of networking, particularly for women in tech, and the challenges they face in leadership roles. Anu shares her journey from entrepreneur to...
Next Entries »

Recent Posts

  • AI, Company Growth, and Better Data | Maria Greicer on BeyondSaaS Ep 052
  • AI-Assisted Hiring: The Resume is Officially Dead | Sam Basile on BeyondSaaS Ep 051
  • Walk, Crawl, Run in the Age of the AI-Native Business | Ofer Klein on BeyondSaaS Ep 050
  • Pivot Fast, Align Fully: How to Unlock Tech Growth | Sharon Harrison on BeyondSaaS Ep 049
  • 5 lessons on Marketing to Developers & Researchers | Jakub Czakon on BeyondSaaS Ep 048

Tags

AI AI in business AI in marketing AI solutions automation business growth business strategy CEO advice company culture customer engagement customer experience customer insights data privacy digital transformation enterprise sales entrepreneurship freemium model growth strategies growth strategy human connection innovation leadership lead generation machine learning marketing marketing challenges marketing strategies market trends mid-stage tech growth networking partnerships revenue growth SaaS sales sales leadership sales strategies startup challenges tech growth tech leadership technology technology trends tech trends trust venture capital women in tech

Creative. Ideas. Strategy. Design. Results. Trust. Fun! Elegant simplicity. 1+1=3. Good for the planet. It’s visual communications… plus character. It’s transmitting your ethos.

It’s +ethos.

CONTACT INFO:

p (714) 575-0000
info@tethos.com

The Santora Building of the Arts
207 N Broadway, Suite A
Santa Ana, CA 92701, USA

QUICK LINKS:

About Tethos
Portfolio
Get in Touch
Plan a Visit

LEGALITIES

Privacy Policy
Terms
  • LinkedIn
  • YouTube
  • Instagram
©Tethos Creative 2025. All Rights Reserved.